The momentum for sun care continues with the increased daily use of SPF in skincare routines. This in part comes from shifting consumer attitudes, including waving goodbye to tanning beds and laying out in the sun all day. The growing […]
Atelier by Voyant Beauty
Exploring Fragrance in Skincare
Fragrance has been gaining more attention lately, causing brands to reconsider the kinds of products they’re releasing to capitalize on this interest. For many people, an enjoyable scent is one of the main factors to consider when purchasing a skincare […]
Integration of Wellness in Beauty
Make room for wellness! Beauty’s meaning has evolved to become wide-ranging and is no longer exclusively dedicated to products that can enhance your appearance. The beauty of today follows a more holistic approach that intersects with the movement toward health […]
Healthy Hair Care Trends Taking Over 2023
Odds are you’ve been trying to keep up with the latest hair trends, and it may have resulted in dry, dull hair that is more damaged than you’d like to admit. This could be from years of color-treating hair or […]
Clean Beauty on the Rise
Consumers are simplifying their beauty routines and becoming more aware of the beauty industry’s environmental impact, which is powering the focus on clean beauty. Brands are seeing the value in shifting to a more environmentally friendly approach and have begun […]