In today’s world where the environment and our impact on the future are top-of-mind, sustainability is no longer a luxury but a necessity in product design and packaging. Customers are not simply seeking luxury goods, but rather prioritize sustainability when […]

While attractive branding and marketing can easily lure in customers through flashy campaigns and pretty packaging, relying on this tactic beyond the first sale is not enough in the beauty industry. To truly earn consumer trust, products have to deliver […]

The beauty industry is on a path to premiumization of all sorts of products in the personal care segment, from hair and skincare essentials to sun care to fragrance. This movement is driven by consumers who are increasingly willing to […]

As technology rapidly advances, personalized beauty is gaining popularity. With the help of artificial intelligence (AI) and augmented reality (AR), beauty companies are able to create personalized skincare and makeup products tailored to each individual’s unique needs. Innovation in technology […]

Skincare product labels can be overwhelming due to the abundance of words, images, and marketing language. Additionally, it can be challenging to decipher the ingredients and their benefits for your skin. However, it’s crucial as a consumer to educate yourself […]

The rapid rise of scalp care and the trend of “skinification” of hair remain popular topics among consumers seeking solutions to improve their scalp health. Brands are now capitalizing on the sustained interest by creating haircare products that cater to […]

There once was a time where products labeled as anti-aging were glorified – both by the beauty brands marketing this trend and the consumers who bought into the concept. Products ranging from serums, creams, masks, and so on – all […]

New advancements have extended the ocean’s benefits into the beauty sphere, with the category of blue biotech coming to the surface. This category connects ocean preservation with scientific innovation, resulting in a sustainable concept whose potential is still being explored. […]

The momentum for sun care continues with the increased daily use of SPF in skincare routines. This in part comes from shifting consumer attitudes, including waving goodbye to tanning beds and laying out in the sun all day. The growing […]