The momentum for sun care continues with the increased daily use of SPF in skincare routines. This in part comes from shifting consumer attitudes, including waving goodbye to tanning beds and laying out in the sun all day. The growing […]

Fragrance has been gaining more attention lately, causing brands to reconsider the kinds of products they’re releasing to capitalize on this interest. For many people, an enjoyable scent is one of the main factors to consider when purchasing a skincare […]

Make room for wellness! Beauty’s meaning has evolved to become wide-ranging and is no longer exclusively dedicated to products that can enhance your appearance. The beauty of today follows a more holistic approach that intersects with the movement toward health […]

Odds are you’ve been trying to keep up with the latest hair trends, and it may have resulted in dry, dull hair that is more damaged than you’d like to admit. This could be from years of color-treating hair or […]

Consumers are simplifying their beauty routines and becoming more aware of the beauty industry’s environmental impact, which is powering the focus on clean beauty. Brands are seeing the value in shifting to a more environmentally friendly approach and have begun […]

Say farewell to complicated skincare routines! Consumers are trying to save (both time and costs), meaning they’ll be abandoning their old multi-step routines and opting for a simpler approach. Cue skin minimalism, AKA skinimalism! The skinimalism trend has been growing […]

The beauty industry is constantly cycling through the latest trends, whether it be skincare tips found from trending sounds on social media or a celebrity’s new makeup line you saw in the aisles while shopping. There’s no doubt that a […]

Brands are diving headfirst into the tech sphere by weaving in virtual experiences for consumers, even in the beauty realm. There are ample opportunities in the beauty tech space for big and small players alike, so let’s explore how technology’s […]

Interested in understanding more about the ‘why?’ behind our Atelier by Voyant Beauty launch? Read more about it on Beauty Matter! In the article from Beauty Matter, our CIO Lorne Lucree shared, “With Atelier our hypothesis was, what if a […]