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Sustainable
The Importance of Sustainable Beauty Packaging
In today’s world where the environment and our impact on the future are top-of-mind, sustainability is no longer a luxury but...
ATELIER
Prioritizing Product Efficacy
While attractive branding and marketing can easily lure in customers through flashy campaigns and pretty packaging, relying on this tactic beyond...
Personal Care
The Beauty Industry’s Path to Premiumization in Mass
The beauty industry is on a path to premiumization of all sorts of products in the personal care segment, from hair...
BEAUTY TECH
The Rise of Personalization Through Beauty Tech
As technology rapidly advances, personalized beauty is gaining popularity. With the help of artificial intelligence (AI) and augmented reality (AR), beauty...
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