While attractive branding and marketing can easily lure in customers through flashy campaigns and pretty packaging, relying on this tactic beyond the first sale is not enough in the beauty industry. To truly earn consumer trust, products have to deliver […]
Interested in understanding more about the ‘why?’ behind our Atelier by Voyant Beauty launch? Read more about it on Beauty Matter! In the article from Beauty Matter, our CIO Lorne Lucree shared, “With Atelier our hypothesis was, what if a […]
Check out this piece from Beauty Matter discussing how Atelier by Voyant Beauty came to be! Our CIO, Lorne Lucree, shares what makes the service model of Atelier by Voyant Beauty unique, highlighting our positioning as a formulation and manufacturing […]
Check out this article from Beauty Independent to learn more about the creation of Atelier by Voyant Beauty! Atelier by Voyant Beauty was born from 50-plus hours of one-on-one research with over 20 fast growth indie brands, unicorns, and venture […]
