Fragrance has been gaining more attention lately, causing brands to reconsider the kinds of products they’re releasing to capitalize on this interest. For many people, an enjoyable scent is one of the main factors to consider when purchasing a skincare […]
Personal Care
Integration of Wellness in Beauty
Make room for wellness! Beauty’s meaning has evolved to become wide-ranging and is no longer exclusively dedicated to products that can enhance your appearance. The beauty of today follows a more holistic approach that intersects with the movement toward health […]
Skinimalism – Skincare Simplified
Say farewell to complicated skincare routines! Consumers are trying to save (both time and costs), meaning they’ll be abandoning their old multi-step routines and opting for a simpler approach. Cue skin minimalism, AKA skinimalism! The skinimalism trend has been growing […]
Welcoming Indie Beauty Brands
The beauty industry is constantly cycling through the latest trends, whether it be skincare tips found from trending sounds on social media or a celebrity’s new makeup line you saw in the aisles while shopping. There’s no doubt that a […]