While attractive branding and marketing can easily lure in customers through flashy campaigns and pretty packaging, relying on this tactic beyond the first sale is not enough in the beauty industry. To truly earn consumer trust, products have to deliver […]
The beauty industry is on a path to premiumization of all sorts of products in the personal care segment, from hair and skincare essentials to sun care to fragrance. This movement is driven by consumers who are increasingly willing to […]
There once was a time where products labeled as anti-aging were glorified – both by the beauty brands marketing this trend and the consumers who bought into the concept. Products ranging from serums, creams, masks, and so on – all […]
Fragrance has been gaining more attention lately, causing brands to reconsider the kinds of products they’re releasing to capitalize on this interest. For many people, an enjoyable scent is one of the main factors to consider when purchasing a skincare […]
Make room for wellness! Beauty’s meaning has evolved to become wide-ranging and is no longer exclusively dedicated to products that can enhance your appearance. The beauty of today follows a more holistic approach that intersects with the movement toward health […]
Say farewell to complicated skincare routines! Consumers are trying to save (both time and costs), meaning they’ll be abandoning their old multi-step routines and opting for a simpler approach. Cue skin minimalism, AKA skinimalism! The skinimalism trend has been growing […]
The beauty industry is constantly cycling through the latest trends, whether it be skincare tips found from trending sounds on social media or a celebrity’s new makeup line you saw in the aisles while shopping. There’s no doubt that a […]
