While attractive branding and marketing can easily lure in customers through flashy campaigns and pretty packaging, relying on this tactic beyond the first sale is not enough in the beauty industry. To truly earn consumer trust, products have to deliver […]
Personal Care
The Beauty Industry’s Path to Premiumization in Mass
The beauty industry is on a path to premiumization of all sorts of products in the personal care segment, from hair and skincare essentials to sun care to fragrance. This movement is driven by consumers who are increasingly willing to […]
Forget Anti-Aging – Embrace Aging Well
There once was a time where products labeled as anti-aging were glorified – both by the beauty brands marketing this trend and the consumers who bought into the concept. Products ranging from serums, creams, masks, and so on – all […]
Exploring Fragrance in Skincare
Fragrance has been gaining more attention lately, causing brands to reconsider the kinds of products they’re releasing to capitalize on this interest. For many people, an enjoyable scent is one of the main factors to consider when purchasing a skincare […]
Integration of Wellness in Beauty
Make room for wellness! Beauty’s meaning has evolved to become wide-ranging and is no longer exclusively dedicated to products that can enhance your appearance. The beauty of today follows a more holistic approach that intersects with the movement toward health […]
Skinimalism – Skincare Simplified
Say farewell to complicated skincare routines! Consumers are trying to save (both time and costs), meaning they’ll be abandoning their old multi-step routines and opting for a simpler approach. Cue skin minimalism, AKA skinimalism! The skinimalism trend has been growing […]
Welcoming Indie Beauty Brands
The beauty industry is constantly cycling through the latest trends, whether it be skincare tips found from trending sounds on social media or a celebrity’s new makeup line you saw in the aisles while shopping. There’s no doubt that a […]