Skincare product labels can be overwhelming due to the abundance of words, images, and marketing language. Additionally, it can be challenging to decipher the ingredients and their benefits for your skin. However, it’s crucial as a consumer to educate yourself […]
The momentum for sun care continues with the increased daily use of SPF in skincare routines. This in part comes from shifting consumer attitudes, including waving goodbye to tanning beds and laying out in the sun all day. The growing […]
Fragrance has been gaining more attention lately, causing brands to reconsider the kinds of products they’re releasing to capitalize on this interest. For many people, an enjoyable scent is one of the main factors to consider when purchasing a skincare […]
Say farewell to complicated skincare routines! Consumers are trying to save (both time and costs), meaning they’ll be abandoning their old multi-step routines and opting for a simpler approach. Cue skin minimalism, AKA skinimalism! The skinimalism trend has been growing […]
