In today’s world where the environment and our impact on the future are top-of-mind, sustainability is no longer a luxury but a necessity in product design and packaging. Customers are not simply seeking luxury goods, but rather prioritize sustainability when […]
While attractive branding and marketing can easily lure in customers through flashy campaigns and pretty packaging, relying on this tactic beyond the first sale is not enough in the beauty industry. To truly earn consumer trust, products have to deliver […]
The beauty industry is on a path to premiumization of all sorts of products in the personal care segment, from hair and skincare essentials to sun care to fragrance. This movement is driven by consumers who are increasingly willing to […]
