While attractive branding and marketing can easily lure in customers through flashy campaigns and pretty packaging, relying on this tactic beyond the first sale is not enough in the beauty industry. To truly earn consumer trust, products have to deliver […]
The beauty industry is on a path to premiumization of all sorts of products in the personal care segment, from hair and skincare essentials to sun care to fragrance. This movement is driven by consumers who are increasingly willing to […]
As technology rapidly advances, personalized beauty is gaining popularity. With the help of artificial intelligence (AI) and augmented reality (AR), beauty companies are able to create personalized skincare and makeup products tailored to each individual’s unique needs. Innovation in technology […]
The rapid rise of scalp care and the trend of “skinification” of hair remain popular topics among consumers seeking solutions to improve their scalp health. Brands are now capitalizing on the sustained interest by creating haircare products that cater to […]
There once was a time where products labeled as anti-aging were glorified – both by the beauty brands marketing this trend and the consumers who bought into the concept. Products ranging from serums, creams, masks, and so on – all […]
New advancements have extended the ocean’s benefits into the beauty sphere, with the category of blue biotech coming to the surface. This category connects ocean preservation with scientific innovation, resulting in a sustainable concept whose potential is still being explored. […]
Make room for wellness! Beauty’s meaning has evolved to become wide-ranging and is no longer exclusively dedicated to products that can enhance your appearance. The beauty of today follows a more holistic approach that intersects with the movement toward health […]
Odds are you’ve been trying to keep up with the latest hair trends, and it may have resulted in dry, dull hair that is more damaged than you’d like to admit. This could be from years of color-treating hair or […]
Consumers are simplifying their beauty routines and becoming more aware of the beauty industry’s environmental impact, which is powering the focus on clean beauty. Brands are seeing the value in shifting to a more environmentally friendly approach and have begun […]
Say farewell to complicated skincare routines! Consumers are trying to save (both time and costs), meaning they’ll be abandoning their old multi-step routines and opting for a simpler approach. Cue skin minimalism, AKA skinimalism! The skinimalism trend has been growing […]
