The momentum for sun care continues with the increased daily use of SPF in skincare routines. This in part comes from shifting consumer attitudes, including waving goodbye to tanning beds and laying out in the sun all day. The growing awareness that it’s important to keep your skin protected if you want it looking and feeling healthy has driven the surge of SPF product offerings in the beauty industry.
What does SPF mean?
SPF stands for Sun Protection Factor. The number tells you how long the sun’s UVB rays would take to redden your skin if you apply sunscreen compared to the amount of time without application. For example, using an SPF 30 product means it would take you 30 times longer to burn than if you used no sunscreen.
Many are not aware that it doesn’t need to be sunny for you to need SPF – the sun can be damaging to skin even on cloudy days. SPF products provide a physical barrier that helps protect your skin, also absorbing or reflecting the sun’s rays to prevent them from penetrating your skin.
Sun care’s rise in popularity
Before the pandemic, the global sun care product market was valued at $13.03 billion according to Fortune Business Insights data. But in Q1 2021 alone, the prestige sunscreen sector boomed by 60% year-over-year, per NPD. As a result, Fortune Business Insights projected that by 2027 the worldwide sun care market will reach $16.84 billion.
As skinimalism becomes trendier as well, it makes sense that this growth will partially come from multi-purpose products and sustainable innovations from suppliers and brands. This means that we will be seeing more sun protection products incorporating different sought-after skincare benefits, ranging from moisturizing to radiance to anti-aging.
Brands like Supergoop! are right on the nose when it comes to multifunctional product offerings, with their Glowscreen SPF product gaining major popularity among Gen Z on TikTok looking to achieve a radiant finish. Similarly, other skincare brands like Glow Recipe and Tatcha also offer sun care products with ingredients including niacinamide and hyaluronic acid for even more skin benefits.
Add SPF into your daily skincare regimen to avoid worrying about skin damage. Selecting the appropriate product for your skin type and frequently reapplying it can help you relax and enjoy time in the sun stress-free!